---
title: Resources | Michal Cortez
description: VP Strategy @eStoreLabs Strategist with expertise in creating, optimizing and launching profitable digital businesses with an emphasis on eCommerce. Repeatedly recognized for eComm ecosystems strategies, optimizing under-performing projects including eRetailer sites, as well as multiple industry awards recipient. Likes to call himself a technical marketer with knowledge and skills that extend far beyond default, old-school strategist scope of work. In recent years responsible for eCommerce strategies on a global, regional and local level for an extensive brand portfolio from different verticals (FMCG/CPG, electronics, automotive, fashion/lifestyle, home appliances, OTC, computer software), improving profitability and visibility of brands and eRetailer platforms, as well as team management, business development and building and maintaining relationships with key stakeholders, both internal and external.
---

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- [Who We Are](https://estorelabs.com/about)
- [Services](https://estorelabs.com/#section-services)
- [Clients](https://estorelabs.com/clients)
- [Blog](https://blog.estorelabs.com/resources)
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# Insights

## [Conversion rate optimization on marketplaces and eRetailers](https://blog.estorelabs.com/resources/conversion-rate-optimization)

![Picture of Michal Cortez](https://blog.estorelabs.com/hs-fs/hubfs/Micha%C5%82%20blog%20image.jpg?width=50&name=Micha%C5%82%20blog%20image.jpg) [Michal Cortez](https://blog.estorelabs.com/resources/author/michal-cortez) 

 Nov 17, 2022 12:04:20 PM

How can a brand selling through 3rd party sites like Amazon, Lazada or Allegro optimize its conversi...

[Read more](https://blog.estorelabs.com/resources/conversion-rate-optimization)

## [Demand Generation - boost your brand's visibility and sales](https://blog.estorelabs.com/resources/demand-generation)

![Picture of Michal Cortez](https://blog.estorelabs.com/hs-fs/hubfs/Micha%C5%82%20blog%20image.jpg?width=50&name=Micha%C5%82%20blog%20image.jpg) [Michal Cortez](https://blog.estorelabs.com/resources/author/michal-cortez) 

 Oct 11, 2022 1:25:36 PM

Imagine opening a physical store on the high street and forgetting about a signboard...

[Read more](https://blog.estorelabs.com/resources/demand-generation)

## [Ratings & Reviews - the unexploited source of true consumer insights](https://blog.estorelabs.com/resources/ratings-and-reviews)

![Picture of Michal Cortez](https://blog.estorelabs.com/hs-fs/hubfs/Micha%C5%82%20blog%20image.jpg?width=50&name=Micha%C5%82%20blog%20image.jpg) [Michal Cortez](https://blog.estorelabs.com/resources/author/michal-cortez) 

 Oct 11, 2022 1:18:33 PM

There are tens of millions of consumer reviews on major eRetailers and marketplaces around the globe...

[Read more](https://blog.estorelabs.com/resources/ratings-and-reviews)

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